There has never been a time in our history when there was a greater need for media professionals with the skills and ability, to effectively communicate with a broad range of audiences on a growing list of topics. Whether it is a question of delivering news to the common-man, informing people on the happenings, influencing behaviour on everyday domestic and international issues or impacting policy decisions or simply entertaining them, the art and craft of Mass Communication is the need of the hour.

Our aim at Institute of Mass Communication and Education (IME) is to provide the students with a learning environment, which encourages them to think innovatively and translate those thoughts into productive actions. We will train them not just to think but also how to implement these thoughts. We let their imagination soar and cross all borders. At the same time, we keep them firmly grounded in the realities of today's effervescent media environment. It is a challenging and dynamic arena, which demands innovation and application. We will equip the students with both.

The Media has undergone nothing short of a technological revolution and has evolved into an industry, which demands the right blend of imagination and expertise. We, at IME, endeavor to hone the professional skills of our students to a degree, which would set new benchmarks for the industry. This is also targeted towards the achievement of our mission to make India a Superpower before 2030. Our students after finishing their professional training at IME go out into the media world as torch-bearers of the mission. They will be the real harbingers of change.

The traditional Media and Communication experienced a Revolutionary Transformation in trend. Over the years, the Media has moved from simply Creativity to the “BUSINESS OF CREATIVITY”.

Thus, the “BUSINESS OF CREATIVITY” requires professionally trained media graduates who are not only creative but are also well-versed with the importance and understanding of Business Development, Promotion and Management Functions like Finance, Marketing and Human Resource Management in Media Industry to keep up with the rapidly changing media business scenario. Professionalizing attitude of creative professionals may provide the competitive edge, and that is what IME aims at.